HedRush Music in Partnership with the Hip Hop Theater Festival and Heineken Celebrate the 6th Annual J Dilla Tribute Concert and Fundraiser Featuring The Pharcyde and The “DC Luvs Dilla” Family

WASHINGTON, DC -July 12, 2011 – The Pharcyde, backed by Jon Laine & The Players, are set to electrify the legendary 9:30 Club (815 V ST. N.W.) in celebration of the life and music of Grammy Award winning producer James Dewitt Yancey, or J Dilla, who passed away in 2006 at the age of 32 after long suffering with Lupus. Hosted by Grap Luva, the 6th Annual J Dilla Tribute Concert and Fundraiser benefits the J Dilla Foundation and Lupus Foundation of Greater Washington.

For the sixth year, HedRush Music joins forces with Musical Director, Jon Laine, to produce the Tribute Concert. The unique and high energy production features an ensemble of sought after musicians and vocalists (Jon Laine & The Players) reproducing hits and rare gems from J Dilla's musical arsenal. The celebration, affectionately dubbed ‘DC Luvs Dilla’, has hosted the likes of Talib Kweli, Phife Dawg (A Tribe Called Quest), Dwele, Slum Village, Pete Rock, Illa J and of course Ma Dukes, J Dilla’s mom and Executive Director of the J Dilla Foundation.

J Dilla inspired millions with his a music; Common, Erykah Badu, Mos Def, De La Soul, Madlib, Janet Jackson, even Blue Note Records got blessed with beats from the iconic producer and lover of hip hop music. This year, Grammy award winning hip hop artist and actor Common, donated his time to take part in two video tributes which will be featured online, and live on stage at the 9:30 Club. “The hip hop community steps up each and every year in support of Dilla, says Brent ‘Munch’ Joseph for HedRush Music. “This rare and special performance by The Pharcyde at the 9:30 Club is by far our proudest moment. We appreciate the support of Dilla’s music colleagues, investing their time and talents to ensure a memorable production for the thousands of fans who luv J Dilla.”

The 6th Annual J Dilla Tribute Concert and Fundraiser is the official Tuesday nightlife event for the 10th Anniversary DC Hip-Hop Theater Festival, July 10 – 16, and produced in part through generous donations from sponsors -- Heineken, Hip-Hop Theater Festival, Ben’s Chili Bowl, ALiveLook, Words, Beats & Life, We Act Radio and others.

This year’s fundraising goal is $15,000, all donations are tax deductible, and will be invested to support the mission and vision of the J Dilla and Lupus Foundations. For ticketing information, please visit 9:30 Club. To make a donation, please contact Ritza Yana at ritzayana@aol.com.

HedRush Music is a creative concept, lifestyle marketing and production company based in Washington, DC. Locally and nationally, HedRush has designed concepts and produced events for PUMA, Red Bull and Scion to name a few. In addition to corporate clients, HedRush has lent its services to public organizations, such as The DC Commission on the Arts and Humanities and SEIU (Service Employees International Union). The company prides itself on culturally enriching experiences that touch niche markets in unique ways. The J Dilla Foundation was established after the untimely passing of highly respected Hip-Hop Producer James Dewitt Yancey, by his mother Maureen Yancey. The Fund serves as a living commemoration to the man behind the music. The mission of The J Dilla Foundation is to help fund inner-city music programs, and provide scholarships to students attending schools that have progressive music curricula.

The Lupus Foundation of Greater Washington, Inc. (LFA) is the foremost national nonprofit health organization dedicated to finding the causes of and cure for lupus and providing support, services and hope to all people affected by lupus.

ALiveLook.com Offers Viewers an Exclusive Look at Mercedes-Benz Fashion Week Swim, LIVE from Miami Beach

Miami, FL – June 26, 2009 – AliveLook.com will bring the sandy beaches of South Florida to online viewers everywhere, as they announce Mercedes-Benz Fashion Week Swim, Live from Miami Beach. For four consecutive days, Alivelook.com will bring viewers to the front rows of the hottest shows in swimwear as they stream the top looks for 2010, straight from the runways.

Mercedes-Benz Fashion Week Swim is presented annually in Miami Beach, FL at The Raleigh, and provides the ideal atmosphere for trendsetters and fashionistas nationally and internationally. Fashion, beauty, supermodels and celebrities come together in South Beach to celebrate the sexiest swimsuit designs in the world. With this Invite Only event ALiveLook grants the audience access into the world of Mercedes-Benz Fashion Week Swim through its "live" web-cast service to witness astonishing fashion and entertainment via a broadband connection globally. This innovative virtual experience has proven to bring users the best in premium content based entertainment as well as on demand and of the highest digital quality. The alliance is certain to attain fashionistas worldwide!

"We're excited about streaming Mercedes-Benz Fashion Week Swim and providing the best quality of streaming to our users abroad." Duane K. Davis , CEO ALiveLook.com. ALiveLook.com is now the new online destination for web savvy entertainment aficionados.

About ALiveLook.com ALiveLook is a virtual entertainment source that presents "A LIVE LOOK" into any entertainment event via your broadband connection. ALiveLook grants access to any concert, fashion show, comedy show and the hottest nightlife scenes in "LIVE real-time events." ALiveLook provides this innovative technology by way of its live content Pay-Per-Stream (PPS) service. ALiveLook also offers its users a virtual community to engage globally via the ALive chat session, where you are able to communicate while viewing an exclusive concert or scoping elite nightlife venues. ALiveLook's superior web streaming capabilities are enhanced by its exclusive access to live entertainment. "If you can’t be there, be here with ALiveLook.com!"

ALIVELOOK broadcasts the freshest club scenes and hottest concerts, live to anyone with a broadband connection. By utilizing advanced technology and two major streaming providers, ALIVELOOK audiences will be able to enjoy hours of music and entertainment at the highest rate broadband has to offer. An experiential world of exciting nightlife awaits music lovers, techies, and party people.

ALIVELOOK streams event driven content seamlessly using a Live "Pay Per Stream" service (PPS) and their Nightlife NEC Browser (NEC). PPS presents viewers with the most popular selling ticket from their favorite artists and performers through any browser on demand. In addition, the ALIVELOOK night life browser allows a ALIVELOOK.com user to view free "live" Video Streams from the most popular, exclusive clubs and lounges from around the world.

"Video technology is on the brink of universal usage and recognition," states CEO Duane Davis. "We're confident that ALIVELOOK.com will effectively engage a wide variety of users with niche and personalized programming."

Scheduled to launch Spring 2009, ALIVELOOK.com will feature a smashup of scenes, genres and styles. Users can virtually travel to party havens all over the globe with the click of a mouse.

The birth of ALIVEOOK derived from its core group's collective love of music, travel, video and streaming technology. The ALIVELOOK team anticipates a wide variety of users and enthusiasts.

"From MySpacers to Facebook users, students, club-goers and vloggers - everyone will consider ALIVELOOK their gateway to a hi-quality on-demand live exclusive experience," says Wesley Peterson, Media Relations & Global Liaison.
"ALIVELOOK is for everyone."